Eating at Jack-in-the-Box restaurants, my receipt always offers me the chance at free food, or even thousands of dollars, if I am willing to call their 1-800 number and give them feedback about my visit. Is this the most effective way for Jack-in-the-Box to secure quality comments about their business? Why or why not? What suggestions do you have for fast food companies, like Jack-in-the-Box, for improving their methodology for securing quality comments from their visitors?