Assignment: Healthy Change Video
ACTION Part One: The Healthy Change Explainer Video
Part 1: Design your own 1-2 minute SimpleShow explainer video that will be promoted on Social Media using this script Format:
Personal story/testimonial (your #HealthyChange story) using this story formula:
1. Non-compliance or anti (Pre-contemplation) - what was the problem/struggle you faced
2. Awareness (Contemplation) - how did you find more positives than negatives for changing
3. Planning (Preparation) - what what FIU program/resources, did you discover and use for your #HealthyChange journey
4. Practicing (Action) - what successes did you have during your journey?
5. Managing - (Maintaining) - what keeps you going?
• Add Website URL for this organization/service/activity.
• How that organization may have or could impact your own journey
1. End with an encouraging call to action (CTA) to inspire others to begin their own healthy change journey
2. Video content minimum of 1:30 - 3 minutes in length
3. Family friendly content that highlights your personal/professional brand
ACTION Part Two: The Campaign (week 13)
EVERY video needs to have: #HealthyChange, #FIU in your posts.
• POST: Download your video from SimpleShow and then post to your social media account. (Instagram, YouTube, Facebook, Twitter and/or LinkedIn)
• PROMOTE: for at least 5 days, using a variety of following techniques to promote your video on social media:
o Use the #HealthyChange, #FIU, etc. in your posts
o Pull key words/phrases from your video topic and find appropriate hashtags to add to your post
o talk about it in your post - why your topic, how it impacted you, etc.
o tag specific friends with a personal message
o Repost different times of the day each day to compare engagement
o Reply to any comments you receive
o Post comments on fellow classmates videos (post video links in Discussion and search for #HealthyChange)
o Optional: boost post with a short paid campaign
• TRACK: set up a metrics chart to track your posts engagement (comments, shares and like).
YOutube Video: "When You Need to Change It - Innovate it! A #HealthyChange Story"
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.