Assume that the contemporary apparel company Juicy Couture has embarked upon a new Integrated Marketing Campaign. The message is designed to announce new styles for the "back to school season" and uses a 16-year-old woman as the model. What strategy do you recommend? What is choice of medium? What type of an appeal are you going to recommend? Explain the reasons for your choices using marketing terminology and showing the depth and breadth of your marketing knowledge.