Questions:
1. When using nonprice barriers, you might encounter ethically challenging situations. How can an organization maintain market power and align with current values, legal requirements, and ethical standards? Locate a recent news, journal, popular press, reputable blog, or scholarly article pertaining to this topic and describe the ethical dilemma the organization faces. Reflect on how ethics and current values affect current business decisions.
2. How many major wireless phone handset manufacturers are there? What is the market structure? What pricing strategies do wireless phone handset manufacturers use? How do wireless phone makers attempt to differentiate their handset offerings?