When considering the concept of environmental scanning, investigate a product from two rival companies. As examples, consider Coke versus Pepsi, Apple versus Samsung, or Ford versus Toyota. Feel free to pick any two products from other companies. Determine if the one product is a substitute for the other? Why, or why not? If you worked for a third company with a similar product, what strategies could you use to impact the dominance of other two companies in the global marketplace? Why?