Assignment
Assessing Your Company's Industry and Competitive Environment
Write your answers in the worksheet below. Please change your answers to a different color font so that it is easy to differentiate the answers from the questions.
1. What are the industry's dominant economic characteristics? Use data from your BSG industry.
a. Market size and growth rate:
b. Scope of competitive rivalry:
c. Demand-supply conditions:
d. Market segmentation:
2. How strong are the industry's competitive forces? State the strength of each force in your BSG industry and a short justification for each answer.
a. Buyer bargaining power:
b. Substitute products:
c. Supplier bargaining power:
d. Potential new entrants:
e. Rivalry among competing sellers:
f. Overall analysis of the industry based on 5 forces:
3. What are the industry's driving forces of change? For this question, please consider the "real world" athletic shoe market. You don't have time for a detailed analysis, but based on your current perceptions of the industry, please answer the following.
a. Identify three of the factors listed on pages 55 - 56 in the textbook that you think are most significant driving forces in the athletic shoe industry.
b. Are the driving forces making the industry more or less attractive? Why?
c. What strategy adjustments might you make for your BSG company if you were competing in this "real world" environment?
4. How are industry rivals positioned?
a. Analyze the strategic group maps in your BSG industry. What do you learn from the maps? What are some potential strategic changes that you might consider based on what you learn from the maps?
5. What strategic moves are rivals likely to make next?
a. Based on the competitive intelligence reports in the BSG, share your predictions of the moves that TWO of your competitors will make in the coming year (if there was a third year in the practice round).
6. What are the industry's key success factors (KSFs)? In your opinion, what are the most important KSFs in your BSG industry in each of the first five categories in Table 3.4 on page 63. Choose one for each category and explain why you believe that particular KSF is the most important for your industry.
a. Technology-related KSFs:
b. Manufacturing-related KSFs:
c. Distribution-related KSFs:
d. Marketing-related KSFs:
e. Skills and capability-related KSFs:
7. Does the industry offer good prospects for attractive profits? Why or why not?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- PERFORMANCE-HIGHLIGHTS.rar