Problem
a) How do Shared Value (5V) initiatives, like in this article, impact brand awareness of the organization?
b) In many instances, SV initiatives are developed at the corporate level, and not initially supply chain focused. How can the supply chain take a leadership role in SV programs?
c) Think of an industry that is not related to Nestle. What steps should a company, in that industry, take to replicate Nestle's program? Is SV possible in all industries?