What steps must be taken to encourage innovation in these


Discussion Question-Opportunities in Emerging Markets

Using proper APA format, support your answers with scholarly research, examples, and evaluation. Appraise your peers' postings and provide substantive feedback.

Evaluate and comment on the postings and views of at least two peers concerning their rationales and examples used to justify their responses.

Discussion Question

Discuss opportunities for innovation and entrepreneurship in emerging global markets, particularly those with a growing middle class, or those where harsh economic conditions dictate the need for innovation if basic human needs are to be met.

What steps must be taken to encourage innovation in these markets?

Will the same incentives and techniques be effective in all emerging markets?

What can be done in instances where government does not encourage or is even hostile to entrepreneurship?

Design and present a list of talking points you will use when you meet with industry and government leaders in one of these markets as you attempt to build a creative mind-set among local civic leaders, businesses, and citizens.

The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.

Your posting should be about 1 page (400 to 500 words) in length.

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Marketing Management: What steps must be taken to encourage innovation in these
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