What steps must be taken to encourage innovation


Discussion Post: Opportunities in Emerging Markets

Discuss opportunities for innovation and entrepreneurship in emerging global markets, particularly those with a growing middle class, or those where harsh economic conditions dictate the need for innovation if basic human needs are to be met.

o What steps must be taken to encourage innovation in these markets?
o Will the same incentives and techniques be effective in all emerging markets?
o What can be done in instances where government does not encourage or is even hostile to entrepreneurship?

Design and present a list of talking points you might use when you meet with industry and government leaders in one of these markets as you attempt to build a creative mind-set among local civic leaders, businesses, and citizens.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What steps must be taken to encourage innovation
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