What specific social media marketing tactics does company


Discussion Post

Read the "TurboTax" case located in Doc Sharing. After reading the case please respond to the following questions:

• Name the pros and cons of asking for tax advice on Twitter. What specific social media marketing tactics does the company use to better manage the rush around the tax day?

• The article names word-of-mouth recommendations as one advantage of TurboTax's Twitter strategy. What other advantages exist that weren't mentioned?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What specific social media marketing tactics does company
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