Discussion Post: Marketing Strategy
Discusses the importance of being "nimble" in all aspects of a firm's operation - that is, to be in a position to be maximally flexible, adaptable, and speedy in response to change.
a) Identify two firms in two different industries that you believe exhibit a nimble nature in their operations.
b) What specific evidence leads you to believe these firms are nimble, especially in their channel and supply chain activities?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.