Assignment: Principles of Sales and Marketing
Prior to Project, discuss the following quote: "Only your customers can tell you what your product's value is."
- Rick Kaempfer
Project Description:
You're the head of marketing for Zip, Zap, Zoom, a new home food delivery service. Your company will go to any restaurant, pick up and deliver food anywhere in Chicago. Customers can utilize Zip, Zap, Zoom's app and with one touch, order food from thousands of restaurants.
Your task is to develop and write a winning value proposition that conveys the business model. Write 3-4 sentences answering each of the following questions:
1) How does Zip, Zap, Zoom solve a problem and improve a customer's experience?
2) What specific benefits can customers expect if they use Zip, Zap, Zoom?
3) Why should customers use Zip, Zap, Zoom instead of other food delivery apps?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.