1. Is General Electric striving to conduct its business in an environmentally sustainable manner?
What specific additional actions could General Electric take that would make an even greater contribution to environmental sustainability?
2. What is the role of personal selling in an integrated marketing communications(IMC) strategy?
What is the role of direct marketing in integrated marketing communications (IMC)?
3. What is the typical process for introducing a new product in an emerging market, and some of the pitfalls from this process? How can customer preferences in emerging markets be different than those in more affluent Western markets?