Critical Thinking Assignment: Car Dealership Data System
You are a sales manager for a car dealership who wants to effectively target potential customers. Write a paper that details how you would create a data system to reach potential customers and addresses the following questions:
• What kind of data would you find helpful in populating your system?
• What sources would you find helpful in the selection process? What ethical considerations must be part of this process?
• What BI tools would you utilize to manipulate that data in order to establish trends and patterns that can help you target potential buyers? (Hint: If you suggest spreadsheet as a tool, you should provide snapshots of your activities, like tables, formulas, or other tools.)
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.