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What sources of resistance to change do you suspect were

Questions for Discussion

1. What adjustments were required at P&G as changes were made?

2. What sources of resistance to change do you suspect were encountered at P&G and how do you think they were overcome?

3. What OD techniques might have been helpful for P&G. to use? Explain your reasoning.

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Marketing Research: What sources of resistance to change do you suspect were

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