SITUATION
Lynn Cooper owns and operates BFW, Inc., in Lexington, Kentucky. where she produces fiber-optic lights and headgear-mounted video cameras used for medical exams and surgery. She sees exporting as a means of increasing sales, but with just one employee, she wonders how best to handle the additional marketing and distribution tasks exporting would require.
QUSTIONS
1. What sources of information would be helpful to Cooper?
2 Would you recommend that she consider using an international distributor? If so, what character-istics should she look for in a distributor?
3. Do you think exporting is a feasible alter-native for Cooper at this time? Why or why not?