Questions
1. Visit the Starbucks website and list some other ways, beyond those listed in the case, that it tries to create and provide value with and for customers.
2. What sorts of expansions seem most likely to benefit Starbucks in the future? Which seem riskiest?
3. How can Starbucks ensure that it continues to meet customers' expectations and needs? List some specific ways.
4. Visit the Starbucks website and identify its latest promotion. How does this promotion help create value for the customer and, ltimately, Starbucks?
5. Why can Starbucks charge so much for a latte when they are less expensive at chains like Dunkin' Donuts?
Refer chapter 1 overview of marketing case study and answer the following questions: