Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a report explaining its strategy, including a discussion of the following questions:
- What sort of international orientation does it have?
- Do you think it is ethno-, poly-, or geocentric?
- What were the decision factors for the locations it chose to expand in?
- Did it have the core capabilities to succeed in those markets?
oThink about its objectives, how it chose its countries, what opportunities and constraints were apparent at the time, and what it needed to do to succeed in those markets.
- Define what avalue chain dispersaland integration strategyis, and then describe how the strategy is organized around it.