Problem: Ruby is the latest victim of the pickleball craze. Ruby plays at least two times per week with their pickleball group, which consists of twelve fellow retirees in their retirement community. Ruby's pickleball group has convinced them to purchase a wide assortment of pickleball equipment and gear, ranging from pickleballs to paddles and pants. Ruby's pickleball group is an example of which of the following social factors that influence consumer behavior? Need Assignment Help? Family Social class Opinion leader Reference