Under what conditions does organizations conduct a marketing audit?
You are the market research director for a consumer product company.
You have been asked to evaluate China as a potential market for your company's products and begin a search of secondary data.
What are types of information you would consider in assessing China? How would you find information on these issues?
You are the marketing manager for Oxymoron detergent and have been instructed to introduce this product into Argentina.
What six factors would you need to consider in determining the proper channel of distribution for the introduction of Oxymoron detergent?
APA 6th edition