Discuss the below:
Q: McDonald's, with more than 30,000 outlets in the U.S. is planning for a new restaurant in Pittsburg, Pennsylvania. Three locations are being considered.
The following table gives the factors for each site: At what site should McDonald's open the new restaurant? Show all your works.
| factor |
weight |
westside mall |
downtown |
northside mall |
|
| space |
.30 |
80 |
70 |
60 |
|
| costs |
.25 |
30 |
60 |
50 |
|
| 'traffic density |
.20 |
80 |
70 |
60 |
|
| neighborhood income |
.15 |
70 |
40 |
80 |
|
| zoning laws |
.10 |
90 |
30 |
80 |