What signals is a firm sending when it decides to advertise


Problem

What signals is a firm sending when it decides to advertise? What promises is the firm implicitly making to the audience for the advertising? What happens if those promises are not kept by the firm? If possible, provide real-world examples from current events.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Microeconomics: What signals is a firm sending when it decides to advertise
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