Problem: DunRite Tire, a rapidly growing automobile tire and service company, has continually needed to hire qualified technicians. Due to the recent decline and downsizing of some auto manufacturers in the region, you have been receiving many unsolicited applications, both as walk-ins and write-ins. Although this has reduced the pressure on your recruiting efforts, closer examination of several resumes shows that the applicants do not have the required competencies. What should you do to attract highly qualified applicants without significantly increasing your recruitment costs?