Problem
Your repairs and maintenance business has been incurring losses year over year due to the presence of Canadian Tires Inc. and Costco Holdings Ltd. All three of these businesses operate within the auto repairs space and provide similar services. However, Canadian Tires and Costco Holdings have been able to offer their services at much better price points that your company can do. Accordingly, what should you do from a strategic business point of view? What are the human resource implications that are likely to result based on your plan of action? On a side note, you have made it very clear that your intentions are to remain in business with the goals of turning your financial misfortunes around, but your senior managers are not willing to make some of the drastic changes required.