What should they be looking to do over the next year or so


Problem

Use the insights from your analysis to develop recommendations for the organization

1) What can they do immediately? What should they be looking to do over the next year or so? Next 2 - 3 years?

2) What are the potential unintended consequences of your recommendations? How can the company best protect itself against negative unintended consequences?

See yourselves as team of consultants hired by and making your recommendations to the Board of Directors of the organization

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Marketing Management: What should they be looking to do over the next year or so
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