Problem
I. What should the Spellmans do to hold on to the informality they enjoy about their new business? What should they definitely not do? Why?
II. What lessons, if any, should they take from their banking experience in providing a structure for growth for their new company?
III. What would it look like if they adopted a team-based structure for their growing company? What kinds of teams should they form, and how should they be organized and led?
IV. What role, if any, should communication technology play in their growth and staffing plans? Should they try to keep all employees based in Seattle, or might there be advantages to building a broader network of employees?