Discussion Post: Strategies to Appeal to Millennial Consumers
Millennials and younger consumers have become one of the largest market segments and most tech-savvy group of consumers.
• How can an organization use digital media tools (other than social media) to reach these consumers?
• What should the organization do differently to appeal to these younger, tech-savvy consumers?
• Can these consumers and older consumers be targeted with the same marketing strategy including using the four Ps?
Define and support your statements with academic research.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.