What should marketers consider as they decide whether to, Strategic Management

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What should marketers consider as they decide whether to

1. What should marketers consider as they decide whether to license or enter into a joint venture in a foreign nation?

2. Discuss the impact of strategic alliances on marketing strategies.

3. Contrast globalization with customization of marketing mixes. Is one practice better than the other? Explain.

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Strategic Management: What should marketers consider as they decide whether to

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Strategic Management: What should marketers consider as they decide whether to

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