Problem: Motor Oil Case Study
• What is the consumer behavior pattern in terms of purchase of Motor Oil?
• What is Avellin's current position in the PCMO industry? Elaborate deeply on the consumer perceptions of Avellin as well as the channel strategy used by them.
• What strategic role does Eco7 Play for Avellin? What expectations should Avellin have from the customer in terms of willingness to purchase a green oil?
• What should be the Go-To-Market Strategy for Avellin? Highlight especially the pricing decisions and the channel decisions and the implication each will have on the other.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.