Homework: Communication and Information Management
Provide short answers 175 to 200 words for each of the following questions:
i. What seven trends characterize modern mass media? Explain which trend has the greatest effect on society today?
ii. How do the functional and critical and cultural approaches to mass communications effect advertising decisions?
iii. How does media technology affect culture and society today? How has media technology influenced older forms of communication?
iv. What are the differences between advertising and propaganda? Differentiate between advertising strategy and promotion strategy.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Reference
Arens, W. (2016). (15th ed.). McGraw-Hill Higher Education.