Assignment
A. Read the attached case (Beyond Meat), do some independent research and answer the following questions:
1. What segmentation trends should Beyond Meat be aware of?
2. What can Beyond Meat do to shape consumer behavior and preferences regarding eating a plant-based meat substitute?
3. What recommendations would you make for the launch of the Beyond Burger?
B. Watch the following video about cultured meat from Wired magazine and answer the following question:
- What threat or opportunity does cultured meat represent for Beyond Meat?
Youtube Video: "Inside the Quest to Make Lab Grown Meat | WIRED"
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Beyond-Meat.rar