What segment of the market is the product appealing to


Assignment: Interesting Product Paper

Interesting Product Project Paper:

Visit a local supermarket, mass retailer, or specialty store.

Locate an interesting product that you will write a 2-page paper detailing this product and answering the following questions.

NOTE: Your product must have a web presence so that it can be added to my interesting products folder under External Links.

Research the product online, and answer the following in your paper.

Do you think it will it be successful, why or why not.

What Segment of the market is the product appealing to? Could this product have an international market? What changes to the product would need to be addressed?

What do you think of the product?

Include information from the manufacturer's web page on the product and provide a link to the website in your paper.

Research and discuss in your paper the "social media" advertising for this product

Do they have a twitter account? How many followers?

Do they have a Facebook account?

Printrest, etc.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: What segment of the market is the product appealing to
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