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What seems like a simple maneuver for a pr firm

Marketing Assignment

Case: Society for Case Research- CONTROVERSIAL BURTON SNOWBOARDS SPARK DEBATE.

You are a marketing consultant with a major public relations firm brought in by Burton Snowboards over a current boycott. What seems like a simple maneuver for a PR firm could have more facets you realize. Discuss 2-3 different strategies Burton could respond with, and make a recommendation based on strategy.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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