Problem
For the article "CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality" by Hongwei He and Yan Li, discuss the following
• What is the primary question posed by the study? What was the "problem" the authors identified?
• What was already found in previous literature? How did the authors build on the previous research?
• What scientific research method was used? Describe.
• How does the research result answer the initial question? Does it give "solution" to the identified "problem"?
• Why is the study meaningful? What is its contribution to the society?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.