What roles do brands play in the market


Problem:

Choose a specific brand (i.e., Coke, Nike, McDonalds, etc). Using this brand as an example, describe what makes this a unique brand that is easily recognizable by consumers. What do you, as a consumer, think of when you see this brand logo? How would you describe a brand? What roles do brands play in the market?

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Marketing Management: What roles do brands play in the market
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