TASK: What role should social media play in a firm's promotional mix?
Question 1: Coca-Cola and Pepsi are working hard to build a dedicated social-media following, with both of them focusing on winning the trust and even admiration of their customers. That's a sound strategy, writes John Sviokla, since it's only by banking trust in good times that firms can protect themselves against a social-media backlash when things go sour. Relate this to target market.
Question 2: Six months ago, Oprah and Proctor & Gamble established a partnership that reminds me of the partnership between Apple's Iphone and AT&T. The below article discusses this relationship. From a marketing standpoint, what is the risk for each? What is your opinion on these type of partnerships as far as their effectiveness?
Attachment:- References.rar