What role should marketing research play in helping a firm, Operation Management

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What role should marketing research play in helping a firm

1. Explain the role of risk and uncertainty as it relates to strategic leadership in the entrepreneurial firm.

2. Researchers usually start the data-gathering process by examining secondary data. What secondary data sources would be available to the manager of a full-service restaurant that wanted to research consumer trends?

3. What role should marketing research play in helping a firm to implement the marketing concept?

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