As a team, explore the factors that Easton management should consider before making their final decision. Write a 1-page memo to Bjorn Borg describing the analysis that the company should perform. Be sure to address the following in your analysis:
What role might contribution margin per unit of limited resource play in this decision?
Should the marketing department be involved in the decision-making process? How important is consumer demand?
Should the company consider expanding their production facilities or purchasing additional equipment?
How might this change affect their company brand or the customer's perception of their brand? Will they be appealing to a different market by only offering yacht anchors?