Scenario Marketing
Select a company from the three provided for which you would like to be Marketing Manager.
Edible Arrangements®
Edible fruit baskets
Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.
Cartridge World®
Cartridge Company
carries a complete line of both inkjet and toner printer cart ridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.
Liberty Tax Service®
Taxes
provides tax service to both consumers and businesses.
You are prepar ing to make a presentation to the CEO of the organization next week on a product development strategy.
Your goal is to complete the following tasks in a 3
5 page paper
1.Describe your new service. Your new service concept must have all the main characteri stics of a service which include intangibility, nonstandardization, and inseparability.
Include the experience attributes of your product.
What role has technology played in your service.
2.How will you measure your quality of service?
3.What barriers might you run into in globalizing your service?
Provide specific examples.
4.In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote this service?
5.You will provide a 3
5 page (APA formatted) paper with at least three supporting references.
You should
include at least one illustration which can be included in the body of your paper or appendix.