1. What role does the law play in your business life? Can you recall a story where the law intersected with your life. Share your story. Do you think that creative commons will open up creative avenues for you and your business? Do you agree with Lawrence Lessig's ideas? Why or Why not?
2. What marketing and targeting strategies Advil uses to attract their consumers?
3. What marketing and targeting strategies Bayer uses to attract their consumers?