Assignment Objective: Making Strategic Marketing Decisions
Read Case Analysis #2 entitled "Mercedes-Benz: Boosting Value or Losing Esteem?"
You are required to provide thoughtfully written discussions/answers to the four questions at the end of the case. Based on your reading of Chapters 1 & 2 in the course textbook, provide strategic recommendation that demonstrate your understanding of the concepts and constructs delineated in the chapters. Grading of the case will be based on the following criteria:
(a) Adequate comprehension of the facts of the case;
(b) Inference from the facts of the case;
(c) Demonstration of problem-solving ability, skills
in analyzing and synthesizing complex marketing,
Management, and/or communication problems, organization of ideas, and effective and orderly presentation of information;
(d) Overall, how willing would you be (as a marketing director,
Marketing strategist, or Management consultant to turn this case analysis to your supervisor, if this were a ‘real world" assignment?
(e) PLEASE NOTE: WRITING is an essential tool for thinking and communicating virtually in every profession. Therefore, in this course I expect you to produce writing that is not only thoughtful and accurate, but also organized, clear, and consistent with the rules of a Standard English. If your writing does not meet these standards, I may deduct points or ask you to revise. For a
Note; And two discussion question from any four question with questions ,letter followed two responses
Note: Discussions/Participation Instructions
Email your discussion of two questions
to me and to your Cohort, and respond to the discussions/responses of
two others.
Ouestions
l. What role does quality piay in the formation of atritudes?
2. How might Mercedes preclude any further dilution of its brand in the perceptions of consumers?
3. Comment on the effects of competition from Lexus and other brands on the search for information and decision making by consumers.
4. How do youthful consumers differ from older adults in terms of information search, pers
Attachment:- case__analysis__two.rar