Question 1. What role does PR play in your organization? Explain your answer. How is PR utilized in various types of organizations? Provide examples. What are some positive and negative aspects of including the PR function within other departments of an organization?
Question 2. What are some differences between an organization's public and its target market(s)? Why is it critical to define your organization's internal and external public's? Why is it important to keep internal public informed? How does corporate culture affect an organization's internal communications?
Question 3. What are the primary differences between advertising and publicity? What are some of the positive and negative aspects of publicity? How might third-party endorsements be successful in generating publicity?
Question 4. What PR tools are critical in building long-term relationships with an organization's public's? What are the advantages and disadvantages of these tools? Which PR communication tool do you feel is the most effective? Why? How should an organization go about creating a positive public image?