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What role does marketing research play in marketing plan

Discussion Post: Market Research

What role does marketing research play in our overall marketing plan? What are its strengths and weaknesses? Be sure to identify at least one strength and one weakness supported by your outside research. Be sure to expand the discussion by challenging each others' assumptions.

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Research: What role does marketing research play in marketing plan

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