1. What role does integrated marketing communications plan in creating a brand image? How does the media contribute to the development of a brand's image?
2. Discuss how integrated marketing communications differs from traditional advertising and promotion. What are some of the reasons today's marketers are taking an integrated marketing communications approach to their marketing communications programs?
3. Discuss the pros and cons of having one company handle all of the company's integrated marketing communications needs versus using specialized marketing communications firms to handle the various components of the program.
4. Why is it important for marketers to understand and appreciate all the various integrated marketing communications tools and how they can be used effectively?
5. Discuss how technology and the role of digital and social media impacts the role of today's marketers.