The Evolution and Importance of Advertising
Using the APA writing style (6th Edition) and a minimum of three scholarly resources, two of which must be from the Ashford University online library, construct a three-to-four page paper based on the following questions/issues:
a. How has advertising evolved into its current state?
b. Describe changes taking place in today's advertising industry.
c. Describe how a target market helps the manager in an advertising plan.
d. What role does economics play in advertising?