What risks are involve with overly diversifying product line


Discussion Post

Is diversification the answer to risk? Or is it too risky?

• Investigate TaTa Motors.

• Read the Article "Out of India"

• Discuss:

o What risks are involved with overly diversifying a product line?
o What level of conformity are you comfortable with?
o How important is it that your customers understand the diversity of your products?
o How can you reinvent products to bring about a higher level of diversification?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What risks are involve with overly diversifying product line
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