Please answer the following questions for the company Pfizer.
1. Research what strategic alliances your firm has enter in the past three years. If there are several of these, choose the three you identify as the most important for further analysis. Based on company press releases and business journal reports for each alliance, what do you find to be the main reason the firm entered these alliances?
2. Do you think each of the three alliances achieves the original intent and therefore is successful? Why or why not?
3. Does your firm have an identifiable alliance management organization? Can you find any evidence that this organization improves the likelihood of success for these alliances? What responsibilities does this alliance management organization have in your firm?