Question: Discuss a "blue ocean strategy" for any organization that you are familiar with. Explain
(a) why this strategy is truly a blue ocean strategy (e.g. discuss what "blue ocean" was discovered by the firm, and also what other key features of a blue ocean strategy discussed in the article by Kim and Mauborgne are present in this strategy)
(b) what resources, capabilities, and key parts of the value chain is the firm drawing on most heavily and whether these are truly V,R,I,O.