Assignment
Overview: You will create the planning section of your public relations campaign. You will provide an overview regarding the history of public relations and how it exists today for the industry that you selected for your module two journal Disney. Your slides should be tailored to the audience of that industry.
Prompt: Identify the industry that your presentation will be developed for and attach your PowerPoint Presentation to the discussion area. The presentation should consists of 4 to 5 slides.
A. Research: For this part of the summative assessment, you will perform the first step of the four-step public relations process, research. You will describe the best practices and appropriate ethical practices in public relations in your presentation.
a. Create at least two slides that provide an overview of how the professional ethics code in public relations guides decision making on conflicts of interest using examples from the ethics code and connecting them to the field you have selected.
b. Create at least two slides that provide an overview of how the professional ethics code in public relations guides decision making regarding competition among public relations professionals using examples from the ethics code and materials presented in the course.
c. Create at least two slides that provide an overview of how the professional ethics code in public relations guides decision making regarding the protection and advancement of accurate and truthful information using examples from the ethics code and materials presented in the course, these should connect to the type of industry you have selected.
d. Discusses best practices for creating presentations in public relations. The notes section should be used, and sources should be properly cited.
B. Planning: For this part of the summative assessment, you will perform the second step of the four-step public relations process, planning. You will provide an overview regarding the history of public relations and how it exists today for the industry you have selected. Your slides will be tailored to the audience of that industry.
a. Create three slides, in your presentation, that discuss the history of PR for your industry, include any major milestones, and how the field uses PR today.
b. Explains what research was found to support ethics and best practices? The notes section should be used and references provided.
c. The presentation must reflect information for your target audience.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.