Question:
Melanie is the spokesperson for a major corporation. The company's private research has clearly shown that their most popular product is linked to birth defects. However, when Melanie is asked by a reporter about the possibility of such a link, she lies and says that there's no evidence of any link between their product and birth defects. Melanie feels very uncomfortable with herself until she decides that the private research from her company isn't actually that conclusive and thus she wasn't really lying. The discomfort that Melanie felt before changing her mind about the reliability of the research is referred to as: Group of answer choices the endowment effect cognitive dissonance justification of effort temporal discounting availability bias.